The General Electric Company (G.E.C) | Twin-Arm Wall Applique | England c.1910
A brass twin-arm wall applique signed by the G.E.C (General Electric Company) designed with a ram’s head in a classic neo-classical style , each arm complimented with a satin cranberry-glass bell lampshade. England c1910
Ht.(backplate) 28cm/11in, W.38/15, Dpth.15/6
The General Electric Company (G.E.C)
GEC had its origins in the G. Binswanger and Company, an electrical goods wholesaler established in London in the 1880s by a German-Jewish immigrant, Gustav Binswanger
1887 the company published the first electrical catalogue of its kind. The following year, the company acquired its first factory in Salford, where electric bells, telephones, ceiling roses and switches were manufactured.
In 1889 the company was expanding rapidly, opening new branches and factories and trading in ‘everything electrical’, a phrase that was to become synonymous with GEC.
In 1893, it decided to invest in the manufacture of lamps. The company was to lead the way in lamp design, and the burgeoning demand for electric lighting was to make GEC’s fortune.
In 1902, its first purpose-built factory, the Witton Engineering Works, was opened near Birmingham.
The company expanded both at home and overseas, with the establishment of agencies in Europe, Japan, Australia, South Africa, and India. It also did substantial trade with South America.